The Bridge Awards
Bridging the gaps
The Bridge Awards provides funding, via partners, for artists and communities to access opportunities that they would not have been able to without financial support. When the organisation came to us for a website we realised that it lacked a clear visual identity and their original logo of a bridge implied a specific place. Our solution was to introduce warmth through colour and create a confident logotype that included a bridge – or a smile – at its heart.
Luminous has helped us to create a brand and an identity that truly reflects our aims.
Tracey Emerson
The Bridge Awards
All smiles
The brief for the website was to be attractive, simple, and easy to manage so our client avoids being inundated with requests directly. After careful planning we introduced blocks of colour to signpost opportunities with partner organisations, and to the growing archive of news about past award recipients. Bold colour also unifies the overall look, and avoids relying on disparate photography from third parties.
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