Northland Project Management

Building a better brand

Northland is a commercial project management and construction consultancy servicing projects throughout the UK. They approached Luminous to overhaul their logo and website so it stood out as fresh and forward-thinking in a market dominated by traditional logos and predictably conservative colours.

We identified a vibrant palette of colours to enhance the brand and tempered this with a warm grey and distinctive serif typeface. Large blocks of bold colour build a punchy visual language and serve to further reinforce the sectors in which Northland operates. The result is a striking and reinvigorated brand to build the business with.

Luminous are proactive and made the process as smooth as possible. Feedback has been positive: the brand is now clearly defined for my clients and stands out in a sea of conservative offerings.

Philip Kirby, Northland

Smooth project management

Luminous worked closely with Northland so that we understood their approach and could identify their brand values. While few property projects are trouble-free Northland provide a seamless one-stop project management service to ensure each project runs as smoothly and efficiently as possible. Their flexible approach and smooth-running projects were the starting point for the distinctive flowing logo we created.

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